MY EXPERIENCE
ECOMMERCE
A kids toys and furniture brand hoped to establish their brand voice in a saturated market and drive consumers directly to their site rather than retail partner sites.
STRATEGY
- Delivered an in-depth content analysis identifying major gaps in brand awareness.
- Provided a content launch plan identifying priority content pillars and themes.
- Led a full product category revamp, optimizing towards key terms.
- Conducted ongoing social listening audits to pinpoint timely content opportunities aligned with user needs and behaviors.
RESULTS
- 85% increase in organic traffic
- 34% increase in page 1 visibility
BEAUTY & WELLNESS
A leading beauty brand was experiencing engagement declines across organic social despite already following a consistent posting cadence across platforms. Their primary goal was to increase social engagement and tap into new demographics.
STRATEGY
- Vetted and selected creators to partner with in order to build a portfolio of more authentic, engaging and platform-native content.
- Developed influencer and creator content briefs aligned with brand voice.
- Repurposed assets across paid and earned media.
RESULTS
- 117% increase in organic revenue
- 62% increase in engagement rate
FOOD & BEVERAGE
An established food & beverage brand was losing out on online brand awareness due to growing competition from local cafes. They had a goal to increase their authority and presence online.
STRATEGY
- Launched an educational content series intended to drive visibility and position the brand as a coffee authority.
- Created SEO optimized content and amplification plans.
- Implemented localized content across key landing pages.
RESULTS
- 42% increase in sessions
- 81% increase in page 1 visibility
SERVICE & REPAIR
An automative service brand struggled with organic visibility and increasingly negative sentiment from users. Their overall goal was to improve brand awareness, trust, and organic visibility.
STRATEGY
- Audited social media profiles for messaging inconsistencies.
- Developed brand social content pillars across Facebook, Instagram, and TikTok.
- Created a social media content calendar, increasing posting cadence across platforms.
- Provided community management response plans.
RESULTS
- 85% increase in followers
- 47% increase in link clicks
- 80% increase in engagement